The research for this project consisted of domain research, competitor analysis, heuristic analyses, user research, user interviews, and stakeholder interviews. Each of these research methods provided valuable insights into different aspects of the event platform domain and helped shape my overall strategy.

To immerse myself in this world, I understood the competitive landscape and identified best practices. I researched various event platforms, such as Eventbrite, Meetup, and Facebook Events. Through this research, I compared their strengths, weaknesses, opportunities, and threats to gain a comprehensive view of the market. Additionally, I explored the demographics and motivations of users who engage with event platforms, focusing on their preference for convenience, comprehensive event information, and seamless interaction. This foundational knowledge helped me identify key areas where PartyConnectHub could differentiate itself and better cater to its target audience.